"At the Web 2.0 Conference a year ago, we gathered to discuss the implications of the Web becoming a platform. This year, we’re taking it further, focusing not just on declaring the platform, but showing where the innovation is happening and what we might expect in the coming year, … Web 2.0 attendees will be immediately plugged into the ecosystem of the new Internet and allowed to make connections vital to their business strategy." – John Battelle

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« At the Web 2.0 Conference a year ago, we gathered to discuss the implications of the Web becoming a platform. This year, we’re taking it further, focusing not just on declaring the platform, but showing where the innovation is happening and what we might expect in the coming year, … Web 2.0 attendees will be immediately plugged into the ecosystem of the new Internet and allowed to make connections vital to their business strategy. » – John Battelle

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